As California’s consumer protection landscape evolves, businesses and consumers alike must stay vigilant to ensure full compliance and optimal benefit from the new regulations. Experts recommend conducting a thorough internal audit of all customer-facing policies, especially around data privacy, refund procedures, and advertising claims. Proactive communication with customers about their rights under these new laws can prevent misunderstandings and reduce the risk of costly lawsuits. Engaging legal counsel to update terms and conditions, as well as training frontline staff, will further safeguard against unintended violations.

For consumers, understanding these changes is equally crucial. Authorities emphasize that people should carefully review updated privacy notices, monitor billing statements for accuracy, and take advantage of enhanced dispute resolution options now guaranteed by law. Below is a quick reference table highlighting key consumer rights and business responsibilities that take effect from January 1, 2026:

Category Consumer Right Business Responsibility
Data Privacy Right to data deletion request Respond within 30 days
Refund Policy Clear refund timelines disclosed Issue refunds within 15 days
Advertising Protection from deceptive claims Verify all product claims