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San Francisco News > Blog > News > Bay Area Wine Retailers Prepare for Significant Tariff Hikes
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Bay Area Wine Retailers Prepare for Significant Tariff Hikes

By Miles Cooper
News
March 15, 2025
Bay Area Wine Retailers Prepare for Significant Tariff Hikes
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SAN FRANCISCO (KRON) — The wine trade is bracing for a doable 200 % tariff on wine, champagne, and spirits imported from Europe. It’s the newest in an ongoing commerce conflict between the U.S. and its buying and selling companions, in response to the European Union’s menace to place a 50 % tax on American whiskey.

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The European Union proposed the 50 % tax on American whiskey to retaliate in opposition to President Trump’s tariffs on metal and aluminum that went into impact Wednesday. Now, the Bay Space wine trade, which is already enjoying catch-up from the pandemic, is caught within the center.

{Couples}, buddies, and colleagues capped off their workweek at San Francisco Wine Society Friday evening with a glass of crimson or white. However how a lot they drink might quickly rely upon doable worth will increase linked to impending tariffs.

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Danielle Kuzinich, proprietor of San Francisco Wine Society, stated, “The argument of these tariffs is that, ‘Oh if European wines get too expensive, then people will just drink more California wines,’ but I think you’re going to see an increase on European wines and then you might end up seeing an increase on California wines as well because of the supply and demand.”

Bay Area Wine Retailers Prepare for Significant Tariff Hikes

With tons of of European labels in inventory, Kuzinich stated the commerce conflict couldn’t have come at a worse time.

Kuzinich added, “In California, the two biggest retailers just laid off hundreds of people because people are drinking less as it is, and if these taxes come into play at a large number, it could shut down import companies.”

On busy Polk Avenue in San Francisco’s Russian Hill neighborhood, William Cross Wine Retailers and Wine Bar can also be apprehensive about how the brand new tariffs would have an effect on costs.

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Steven Sherman, proprietor of William Cross Wine Retailers and Wine Bar, stated, “A Sancerre that was $20 would now be $60. People come in every day to buy their wine for dinner, so by doing that, it would really affect us greatly because then all of a sudden, the prices of everything are now almost triple.”

Sherman hopes they received’t should cross on the value enhance, however he stated all of it will depend on how lengthy the tariffs will likely be in place.

“Is it a short-time effect where we can get past it, or if it’s a long-time effect, I really don’t know what I would have to do,” stated Sherman.

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The California Wine Institute stated in a press release, “The current dispute has never been about wine, and these tariffs will only hurt the broader wine sector, including farmers, vintners, distributors, retailers.”

“Fingers crossed that it’s a scare tactic, but who knows,” added Sherman.

The 200 % tariff is anticipated to enter impact in April.

TAGGED:AreaBayBay Areabraceincreasemerchantssharptariffswine
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