(KRON) — If you end up shopping by means of the paint chips at Residence Depot on the lookout for an off-white paint chip, you may come throughout wise names like “Polar Bear,” “Whisper White,” “Frost,” and “Swiss Coffee.” However one paint title, that has actually caught the eye of the web, would possibly take you aback.
The paint, a type of wispy, off-white from Behr paints is named “Climate Change.”
Sure, that is proper, a paint firm has branded one in all its merchandise based mostly on a doubtlessly catastrophic world local weather phenomenon that is steadily described as a disaster.
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On its web site, Behr describes the paint as “an icy green-gray with a tonal richness.” The remainder of the web, nonetheless, does not appear to know what to make of it.
“Why would you do this?” requested a local weather journalist at The Atlantic in a put up to X in 2022.
“Is climate change a shade of taupe because the Behr paint logo is a bear?” the identical author requested in a subsequent put up. “Is this about polar bears darkening their coats because of declining sea ice?”
“‘Climate Change’ seems like a really scary name for a paint chip of a wispy, moss-tinted white that would look great in my bathroom,” posted one consumer in Reddit’s “CrappyDesign” discussion board.
So what is the cope with the title? In keeping with an article in Curbed, which first reported this story, a Behr spokesperson mentioned the “earthy” colour was named due to its “connection to the natural world.”
