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San Francisco News > Blog > News > New York unseats San Francisco as the top market for tech talent, CBRE reports – CNBC
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New York unseats San Francisco as the top market for tech talent, CBRE reports – CNBC

Victoria Jones
By Victoria Jones
News
September 11, 2026
New York unseats San Francisco as the top market for tech talent, CBRE reports – CNBC
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New York City has overtaken San Francisco as the leading market for tech talent, according to a recent report by commercial real estate firm CBRE. Once the undisputed hub for technology professionals, San Francisco’s dominance has waned amid shifting industry dynamics and rising costs, paving the way for New York’s ascent. The shift marks a significant change in the geography of the tech workforce, reflecting broader trends in remote work, real estate, and innovation hubs across the United States.

Contents
New York Surpasses San Francisco in Tech Talent Market According to CBREKey Factors Driving New York’s Rise as Prime Destination for Technology ProfessionalsStrategic Recommendations for Companies Looking to Capitalize on the Shifting Tech Talent LandscapeIn Conclusion

New York Surpasses San Francisco in Tech Talent Market According to CBRE

New York’s tech talent market has experienced a remarkable surge, closing the gap and ultimately overtaking San Francisco as the premier destination for technology professionals. According to the latest report by CBRE, this shift is driven by a combination of factors including competitive salaries, expanding tech ecosystems, and an increasing number of startups choosing to establish headquarters in the Big Apple. Key sectors such as fintech, media technology, and artificial intelligence are attracting top-tier talent, making New York a magnet for innovators and engineers alike.

The data highlights several crucial advantages fueling New York’s rise:

  • Cost of living: More affordable housing and lower operational expenses compared to the Bay Area.
  • Diverse talent pool: An influx of tech workers from varied backgrounds, bolstered by renowned universities in the area.
  • Access to capital: Growth in venture capital investments supporting local startups and scale-ups.
  • Robust infrastructure: Significant improvements in public transit and co-working spaces promoting collaboration.
MetricNew YorkSan Francisco
Tech Talent Growth (2023)12.8%8.1%
Average Tech Salary$130,000$145,000
Venture Capital Raised$9.2B$11.3B
Startup Density (per 10K workers)4.56.0

Key Factors Driving New York’s Rise as Prime Destination for Technology Professionals

New York City’s dynamic ecosystem has remarkably shifted the technology talent landscape, bolstered by a powerful convergence of factors fueling its surge. An expanding network of startups supported by well-established financial giants has created a fertile ground for innovation, attracting tech professionals looking for diverse opportunities beyond Silicon Valley. Additionally, the city’s enhanced quality of life, coupled with advancements in remote work policies, means tech workers no longer have to choose between career growth and vibrant urban living.

Several key drivers underpin this trend:

  • Cost Efficiency: Competitive salary packages combined with a lower cost of living compared to San Francisco.
  • Access to Capital: Surge in venture capital investments tailored toward tech ventures in the NYC metro area.
  • Diverse Talent Pool: An influx of graduates from top-tier universities and international professionals enriching innovation.
  • Robust Infrastructure: Cutting-edge office spaces and seamless public transportation enhance everyday tech work life.
FactorImpact
Startup Density+23% growth YoY
Venture Capital Investment$15B raised in 2023
Average Tech SalariesStrategic Recommendations for Companies Looking to Capitalize on the Shifting Tech Talent Landscape

To successfully navigate the evolving tech talent landscape, companies must prioritize geographic flexibility in their recruitment strategies. As New York overtakes San Francisco as the leading hub, firms should consider establishing or expanding regional offices to tap into diverse pools of skilled professionals. Additionally, investing in remote work infrastructure and hybrid models will empower businesses to attract candidates from varied locations without compromising productivity or culture.

Moreover, retaining top talent requires a proactive approach focused on continuous learning and career development opportunities. Organizations should implement tailored training programs and mentorship initiatives that align with emerging tech trends. Below is a concise comparison of critical investment areas for attracting and retaining tech talent in today’s shifting market:

Focus AreaStrategic ActionExpected Impact
Location StrategyExpand Presence in Emerging Tech HubsAccess to Growing Talent Pools
Remote WorkEnhance Virtual Collaboration ToolsIncreased Candidate Reach
Skill DevelopmentLaunch Customized Training ProgramsHigher Employee Retention
Employer BrandingShowcase Commitment to InnovationStronger Candidate Attraction

In Conclusion

As New York overtakes San Francisco as the leading market for tech talent, the landscape of the technology industry is clearly shifting. This change, highlighted in the latest CBRE report, reflects broader trends in talent migration, cost considerations, and evolving business priorities. As companies and professionals adapt to these dynamics, the competition among cities to attract and retain top tech talent is poised to intensify in the coming years.

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